Thanks Brain Rundown ep01 - Pokémon Go

Parari Group's Kristi and Scott tackle the World wide phenomenon Pokémon Go and how you can use this popular game to increase traffic at you business. In this episode... Pokémon Go has been blowing up the app and real-world. It’s been on the market for a matter of weeks and it has over 30 million active users. Now that the data is starting to come in, we’re seeing just how this app is being used. This week’s podcast covers how businesses are using the app, how people are quitting their jobs to play the game and how Pokémon Go follows a model for addiction to keep people coming back for more. Thanks Brain Podcast is brought to you by Parari, a creative, strategy and design firm. To learn more, go to pararigroup.com If you have any suggestions for future podcast topics, please let us know on Twitter @pararigroup Sources For This Episode http://www.npr.org/sections/alltechconsidered/2016/07/16/486162347/as-pokemon-go-evolves-businesses-are-squeezing-themselves-in http://www.inc.com/walter-chen/pok-mon-go-is-driving-insane-amounts-of-sales-at-small-local-businesses-here-s-h.html http://www.inc.com/john-lincoln/marketing-pros-are-rushing-towards-pok%C3%A9mon-go-here-is-why.html http://www.bbc.co.uk/newsbeat/article/36814165/man-in-new-zealand-quits-his-job-to-play-pokemon-go-full-time https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00HJ4A43S#navbar